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Business Recommendations for Alltech Company Essay
In my opinion, the most optimal way of organization of financial side of the cooperation is not setting high price of the supplement by Alltech that will be its only income in this endeavor, but setting rather small price for the supplement in order to support competitive price of the product with improved characteristics and sharing the profits between two companies with higher share of General Mills because it will make larger contribution to this projects results.
After development of this innovative product on the basis of market research of consumers' preferences and possible combinations of food, Selenium and other supplements, companies should test it on the market by offering samples and stimulating the purchases through market channels. It took some time for most of the consumers to try the product and evaluate its benefits over products of competitors. So, General Mills should use its brand and information about new characteristics of the product in order to improve awareness about it.
The costs on development of the new product should be returned within the year period, while demand on the product should be long-term one that enables companies to benefit from the cooperation for many years after it. Also the product will require additional improvements and modifications in order to preserve its competiveness and prevent from copying by other players in long-term period. But cooperation of the companies could also create other opportunities to create innovative products that could be used on both its markets.
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